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How to Validate and Verify Your Email Database
Email marketing is one of the dynamic online marketing and promotional tools that can create a real connection with your clients. When used effectively, email marketing will increase customer loyalty...
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Is Social Media Important to SEO?
Social networks such as Facebook, Twitter, LinkedIn, Pinterest and many others allow businesses to engage with current and potential customers, sharing their values, products and services through...
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5 Retargeting Ads Defined: Website, Contextual, IP, Facebook and Email
Retargeting is one of the most effective marketing tactics that focuses advertising efforts and expenditure on traffic that is already familiar with your products and services - traffic that has...
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3 Things You Should Never Do With Your Email Database
Email marketing has grown tremendously over the years to become one of the top online marketing tools for small businesses. The relationship it creates with existing and potential clients makes it an...
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Should Facebook Marketers Be Worried About Ello?
The new social network Ello, provocatively billed as the "Anti-Facebook", has exploded in popularity as of late, prompting many pundits to speculate whether this enigmatic online community has what it...
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SEO, SEM, PPC, CPM: What Can These Letters Do for Your Business?
Online marketing has become very dynamic in recent years, with marketing tactics focusing more and more on targeted audiences. This increase in targeting opportunities has given small businesses a...
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Ready, Aim, Convert with Retargeting and Outreach Advertising
Outreach and retargeting are among the top strategies used by both large and small businesses to facilitate their lead generation, conversion and recapture initiatives. These two methods are...
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How to Run a Successful PPC Campaign
There are many ways to boost the amount of traffic to your website. Take search engine optimization (SEO) for example, one of the most effective tactics to increase traffic to your site....
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Why Content Marketing is More Than a Blog
One of the core principles of content marketing is the oft-quoted statement that "Content is king", and many businesses have taken this to heart and started business blogs. But while having a blog is...
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The Fate of Like-Gating on Facebook and What to Do Now
In a recent platform policy change, Facebook has announced that they will soon be disabling the functionality that allowed businesses to engage in popular practice known as "like-gating", where users...
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The 6 Key Components of a Mobile Site
Consumers are increasingly using their mobile devices to search for products and services while on-the-go, and businesses that have not yet established a mobile-friendly site are more than likely...
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The Best Email Marketing Campaigns Have These 5 Things in Common
A strong email marketing campaign can be one of the most powerful and cost-effective tools in your marketing arsenal. The primary advantage of email marketing is that you are sending your message to...
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Social Media for the Small Business - Which Networks, What Content and How to...
As a small business owner, you may already feel overwhelmed by your regular daily responsibilities without even adding any social media marketing efforts to the mix. This can create a dilemma in which...
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Is Organic Enough? Why SEM May Bring in Results Faster
When it comes to garnering traffic from search engines, there are really only two options: You can choose organic search engine optimization (SEO) tactics or you can utilize search engine marketing...
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Insta-ROI? New Service Makes Instagram a Retailer's Digital Storefront
Even though Instagram is barely three years old, it leads the field in terms of social engagement; according to marketing and analytics company Curalate, users are interacting with brands on Instagram...
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From Retargeting to Pretargeting - What is Predictive Advertising?
Rapid advancements in online advertising technology have given rise to a number of sophisticated targeting methods that have proven to be effective in reaching users based on their patterns of online...
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5 Rules for Marketing Your Business on LinkedIn
Not just for job hunting anymore, LinkedIn provides business owners with more marketing opportunities than have ever been available to them in the past. In fact, one might call LinkedIn the perfect B2B...
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How to Tell if Your Website Needs a Content Update
Let's take a long, hard look at your website. Go ahead. Pull it up. Now read it. If you're wondering if it's time to update your content, chances are, it probably is. Search engines love websites that...
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When They Win, You Win: Facebook Contesting Platforms Bring In Leads
What's the one thing that will bring in new leads, increase engagement and reach and expand your social media followers email database? Contesting on Facebook. Ok, great - so how do you do it? Because...
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How to Find the Right Mix of Inbound and Outbound Marketing
Inbound and outbound - two marketing methods you may have heard praised as the answer to lead generation for the 21st century marketer or disparaged as out-of-date in the content-driven digital world....
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